Daily DigestSince its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy. As more young travelers ditched …
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Daily Digest
July 05, 2016
How Hotels Are Luring Millennials in the Era of Airbnb
Rethinking lodging for young, broke and enthusiastic travelers
By Christine Birkner
Since its founding in 2008, Airbnb has been cited as a huge disrupter in the hotel industry, heralded as the next big thing in travel as consumers embraced the sharing economy. As more young travelers ditched …
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How a Sweet, Simple Instagram Photo Gave Rise to a Sweeping Global Travel Brand
Murad and Nataly Osmann are turning #FollowMeTo into a world of content
By Lauren Johnson
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The Unspoken Tourism Taboo: Why Accounts Should Sometimes Go to Out-of-State Agencies
Weighing familiarity against a fresh look
By Kristina Monllos
5 Emerging Apps That Are Making Travel Easier (and Cheaper)
Simplify your trip, from suitcase to hotel
By Ross Benes
What 2 Young Creatives Learned During Their First Trip to Cannes
A pair of Young Lions on awards, sexism and doing great work
By Katie Richards
Each year at the Cannes Lions festival a group of creatives under the age of 30 from all around the world are invited to attend and participate in the Young Lions Competition. A winning entry in one of the seven …
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Marketing to Women From Its Earliest Days Has Kept Keds Running for 100 Years
And the original Champion shoe never looked younger
By Robert Klara
Keds’ new Made in America line takes its inspiration from the brand’s classic designs of yesteryear. Keds
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Best Ad of 2016 That You’ve Never Seen? It’s Japan’s Weird, Wonderful ‘Firefly Man’
Don’t even try to guess where this plot is going
By David Kiefaber
A man who can’t keep the lights on for his family leaves home on a five-year quest, and returns as a human firefly who lights up his entire village.
Read more »
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How Brands Like Budweiser Are Reaching Country Music’s Increasingly Diverse Fan Base
It’s no longer a regional phenomenon
By Christine Birkner
The country music fan base is growing by leaps and bounds. The annual CMA Music Festival in Nashville in June set attendance records, with an average daily attendance of 88,500 fans, and Facebook Live broadcasts with …
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Ad of the Day: Mr. Clean Is Freshened Up for Millennials With a Catchy Upgraded Jingle
P&G updates a song that’s ‘ownable and relatable’
By David Gianatasio
Everybody’s favorite bald, muscular clean-freak returns to TV commercials today with a revamped jingle from Leo Burnett Canada that’s so kitschy-catchy, no amount of scrubbing will wash it out of your brain.
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Publicis Just Inked a Huge Data Deal With Mobile Powerhouse Tencent, Owner of WeChat
Holding company will access Chinese treasure trove
By Christopher Heine
Adweek reported earlier this week that Tencent was about ready to open up the data spigot with ad agencies. Today, the Chinese mobile-marketing powerhouse made a big move on that front, inking a global deal …
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